Offline and Online Public Relations

Hi there..

I've juz read On line Marketing blog..here is a brief of view of what he said about Offline and online PR nowadays...

Basically, online PR invlolves activities geared towards influencing media, communities and audiences that exist solely on the Internet using online channles. That includes search engines, blogs, news search, forums, discussion threads, social networks and other online communication tools. Brand reputation monitoring and management is also a focus area for online PR.
Offline PR deals with the same things except with print, radio TV, conferences/events and other “real life” venues. One difference between online and offline PR is in pitching. For example, before pitching a print journalist, the publication’s editorial calendar is researched to see if there are any planned story opportunities. The subsequent pitch is specific to the upcoming story.
Popular blogs can be as influential as many print publications, but pitching a blogger requires a careful approach. There is no editorial calendar for blogs so it is important to read previous posts and become very familiar with the subject matter covered. When pitching a blogger it is better not to include the press release in the pitch, since most bloggers don’t write stories based on press releases, they point links to a release and write their own commentary.
When you pitch a blogger poorly, they may post your pitch to their blog for all to see. A print journalist will just hang up on you.

4 KUNCI PENINGKATAN TEKNOLOGI YANG MENIMBULKAN ISU ETIKA ONLINE

1. Computing Power Doubles Every 18 Months
Banyak perusahaan mempertahankan computer system for critical operations.
2. Rapidly Declining Data Storage Costs
Organisasi/perusahaan dapat dengan mudah menggunakan detailed data base on individuals
3. Data Analysis Advance.
Perusahaan dapat menganalisa Vast Quantities of Data Gathered on Individual Behaviour ( Contoh kasus mustika ratu )
4. Networking Advances and The Internet
Dapat meng-copy data dari satu tempat ke tempat yang lain dan akses personal data from remote locations are much easier.

Home Sourcing

Home Sourcing Sebagai Gagasan PR di era Globalisasi 3.0

Home sourcing yang berada di era globalisasi 3.0 mencakup:
1. Citizen journalism using media
2. Share resource between people
3. Outsourcing, home sourcing
4. No boundary between people(collaboration)

Home sourcing pada intinya adalah sistem kerja dimana manusia bisa bekerja tanpa harus meninggalkan rumah dan hanya menggunakan komputer dan online langsung dari rumah. Beberapa perusahaan telah menerapkan sistem home sourcing ini. Sehingga dalam konteks unified communication, home sourcing masuk dalam kategori mobility.